Buffalo Bill Cody — the Showman Who Made and Lost Several Fortunes
William Frederick “Buffalo Bill” Cody was, for a stretch of the late nineteenth century, plausibly the most famous human being on earth — a frontier scout turned showman who packaged the American West into a touring spectacle and sold it to millions of people across the United States and Europe. Buffalo Bill’s Wild West, founded in 1883, earned him several fortunes over three decades. He spent or lost every one of them, and died in 1917 effectively broke, his great show foreclosed and auctioned out from under him.
Cody made money the way few entertainers ever have, and he gave it away and gambled it away with equal abandon. He was famously, almost compulsively generous, handing cash to old friends, broke cowboys, and anyone with a hard-luck story. He was also a serial sucker for investment schemes wholly outside his expertise: an Arizona gold-and-tungsten mine that swallowed money for years, irrigation and land-development ventures in Wyoming, a hotel, ranches. The show kept refilling the well, and the schemes and the generosity kept draining it faster.
The two enterprises that defined his decline were a mine and a loan. The Campo Bonito mine near Oracle, Arizona, which he organized into a $600,000 company around 1910, never came close to paying back what he sank into it. And in January 1913, short of cash to keep his combined “Two Bills” show afloat, Cody borrowed twenty thousand dollars from Harry Tammen, a Denver Post owner and circus operator — a loan that, when Cody fell behind, gave Tammen the lever to seize and auction the entire Wild West show that July.
For his last years the most famous showman in the world was, in effect, an employee — performing for the very circus interests that had taken his show, unable to retire because he could not afford to. He died in Denver on January 10, 1917. By the most cited accounts his once-enormous earnings had dwindled to under a hundred thousand dollars in assets, much of it encumbered. Buffalo Bill is the classic case of the great earner undone not by a single crash but by a lifetime of bad bets and open-handedness that no income could outrun.